Vietnamese cinema and Ho Chi Minh City as a tourist destination will be promoted at the 2017 Cannes Film Festival. The event is scheduled to take place from May 17-28 in France.

At the press conference (Credit: VNA)

The information was released by the Vietnam Cinema Department under the Ministry of Culture, Sports and Tourism, and Ho Chi Minh City municipal Tourism Department at a press conference on May 9.

On the occasion, three posters of 21mx3m size have been completed for the festival, including one featuring the image of Son Doong cave in Quang Binh province where the movie ‘Kong - Skull Island’ was filmed and three others highlighting the beauty of the land and people of Ho Chi Minh City.

All the billboards were designed with modern technology by Cannes's leading traditional design professionals.

In addition, a ‘Vietnamese night’ will be held on May 20 under the framework of the festival, featuring the most famous and successful films of Vietnamese cinema. On the occasion, the Vietnam Cinema Department and French Cinema Centre will sign several cooperation agreements.

The 2017 Cannes Film Festival is expected to attract more than 23,000 visitors from many countries around the world. The event will be a good opportunity for Vietnam to promote its cinema and tourism, particularly Ho Chi Minh City – an ‘attractive, friendly and safe’ destination – to international friends and film makers.

At the film festival, representatives of Ho Chi Minh City Tourism Department will talk with some international investors and communicators to discuss the sector’s development strategy as well as call for the investment.